Traxdata first to slash DVD DL prices

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This newspost is a full press release and has not been modified by our team of editors.

Capelle aan den IJssel, 16 September 2005 - Conrexx Technology, the European subsidiary of the RITEK Corporation, has experienced an unprecedented demand for the Traxdata DVD+R DL after being the first to fix the market price at under 3 Euro earlier this month. The Double Layer media, which is enjoying increased popularity, is now widely available for a recommended retail price of €2,99.

RITEK started producing DVD+R DL media in the second quarter of 2004 and since then has become the largest producer of Double Layer media worldwide. Traxdata, RITEK’s own brand, has become one of the most popular brands for Double Layer media and is setting the standard in innovation and technology by introducing 8X DVD+R DL and 4X DVD-R DL later this month.

The introduction of DL burning capabilities, which are now implemented on almost every DVD writer, has meant more and more people using Double Layer media. However, demand had been affected by cost – DL prices are more than 10 times more expensive than single layer media. To address this, RITEK’s state-of-the-art R&D centre has focussed on developing capacity by significantly increasing production yields.

This has resulted in RITEK being the first to market Double Layer media at this stunning price point. The consumer benefits through a great price and the reassurance of a RITEK quality product they know they can trust.

Traxdata DVD+R Double Layer media is available throughout various European resellers and retailers, in 5 pack JC packaging. Cakebox 10 and 25 packaging will be introduced shortly. The recommended retail price of €2,99 includes VAT but excludes local copyright levies that differ from country to country.

Editors note:

Conrexx Technology B.V. is the European subsidiary of the RITEK Corporation, the largest producer of optical storage media in the world. RITEK products are distributed in Europe under the Traxdata trademark, a brand leader that provides storage solutions such as: CD-R/RW, DVD-R/RW and DVD+R/RW and other types of electronic storage media.

RITEK for years has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. RITEK’s commitment to quality control is proven by its QS 9000, ISO 14001, ISO 9001, ISO 9002, and Six Sigma certifications.

Conrexx Technology BV / RITEK Europe
Floris Evers – Marketing Manager
’s Gravenweg 45
2901LA Capelle aan den Ijssel
The Netherlands
T: +31 10 433 5818
E: floris@conrexx.com