ScratchGuard for long media life

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This newspost is a full press release and has not been modified by our team of editors.

Verbatim introduces ScratchGuard, a new ultra-hard protective coating designed to significantly prolong the life of high quality Verbatim DVDs.

ScratchGuard protected Verbatim DVD discs were recently tested for their enhanced protective properties by subjecting the media to the "steel wool" test. This involved rubbing the DVD media with steel wool to stimulate the potential hazards of every day life. The test results proved that the Verbatim ScratchGuard coating ensured that the discs are significantly less prone to day- to-day scratches.

ScratchGuard provides a surface that does not become statically charged so does not attract any dust - dust acts like sandpaper when the disk spins in the drive. At the same time ScratchGuard ensures that drops of liquid can more easily bead and roll off the media - a spilt cup of coffee need no longer mean the ruination of a disc and the information on it. Similarly with grease, finger marks no longer leave smears on the surface. With the new coating, Verbatim media can now claim protection against the most immediate causes of wear and tear and accidents at the desk.

The ScratchGuard coating is already provided by Verbatim on all of its mini- DVDs, the 8-cm disks are used mainly in camcorders.

Another area where ScratchGuard is also a must is. the new HD and Blu-Ray DVD generations. Designed for higher storage capacities on burners with a blue laser light they are significantly more susceptible to dirt than conventional DVDs. Using the new ScratchGuard coating, HD and Blu-Ray DVD discs will not need a special cartridge.

"New developments in the entertainment industry like HDTV and digital cinema require storage capacities in entirely new dimensions. At the same time they also require longer life spans to better protect valuable and comprehensive content over the long term," said Torsten Leye, DVD product manager at Verbatim. SWith ScratchGuard, Verbatim has once again shown that we analyse the market with an eye to the future and continuously set new standards."

Ron Stuart, UK General Manager commented, "Verbatim is as the forefront of research and development of storage media and brings to market products that provide a very real benefits. Our products really do make a difference - they ensure that life at the office and home is much easier when it comes to reliability of storage media - and people know that Verbatim is a name they can trust, and ScratchGuard is primary example of our continued development.

Verbatim Hard Coated DVD-R 8x is available in May 2006.

About Verbatim

According to the influential Santa Clara Consulting Group Verbatim was the leading supplier of recordable CD and DVD media in Europe for 2005, maintaining the position it achieved in 2004.

Verbatim UK is a subsidiary of Mitsubishi Kagaku Media and annually invests considerable time and share of its budget on research and development to keep in the forefrontof technological development.

Verbatim designs, develops and manufactures high performance, high quality media products including DVD+R, DVD-R, DVD+RW, DVD-RW, DVD-RAM, CD-R, CR-RW, audio products, MO and UDO media. Additionally it has a range of memory cards, USB devices, hard disk drives and floppy disks, tape media and accessories andprinter consumables. Verbatim is the complete media storage company. Forfurther information visit www.verbatim-europe.com.