The news about the next generation DVD formats just keeps coming. today we about an interview Reuters carried out with Sony senior vice president Kiyoshi Nishitani.
MAKUHARI, Japan (Reuters) - There was no sign of compromise on Wednesday in a fight over next-generation DVD technology as executives from rival camps talked up their formats and vowed to launch products to woo consumers to their side.
"It will come down to which camp comes out with products that have merit for consumers. Content will also be key," Kiyoshi Nishitani, senior vice president at Sony Corp. <6758.T>, told Reuters on the sidelines of CEATEC Japan, an electronics trade show held in Makuhari, near Tokyo.
Nishitani had just finished participating in a panel discussion held to tout the merits of the Blu-ray disc format for next-generation DVDs. Blu-ray is up against a group led by Toshiba Corp. <6502.T> that endorses a standard called HD DVD.
At the core of both formats are blue lasers, which have a shorter wavelength than the red lasers used in current DVD equipment, allowing discs to store data at the higher densities needed for high-definition movies and television.
You can read of the article over at the washington post website, but they go on to say that a VHS - Betamax style format war is unlikely. Hopefully we see some sort of unified format to best help the end user.
Wednesday 5th at 16:40 
Wednesday 5th at 16:40 
