Philips Launches Its Feature Rich New Dvd Hi-Fi Range

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Philips India Limited, a subsidiary of Netherlands-based Royal Philips Electronics, continues its commitment to offer the best products to consumers with the launch of its feature rich technologically superior 3 new DVD Hi Fi models – the FWD39, FWD570 and the FWD790.

Speaking at the occasion, Gunjan Srivastava, Director - Audio and Video Business Group, Consumer Electronics, Philips India Limited said, “The Philips new range of DVD Hi-Fi is an industry benchmark. The technological superiority that comes with the Philips hallmark is evident in the feature rich DVD Hi-Fi. Philips is the pioneers in Audio and DVD Hi – Fi and has been setting new trends with product innovation and design. The technology detailing ensures crystal clear powerful sound and a complete satisfying movie experience. At Philips, we continue strategizing to maximize reach and enhance communication with consumers about the Philips brand experience. The new advertising campaign and multi-city dealer contests are collaterals in this direction.”

The Philips FWD39 (DVD Hi-Fi System) is a product with MAX Sound for instant power boost! A high quality sound performance (3-Way Bass Reflexer Speaker System , 1800 PMPO) , hours of listening pleasure (playback 60 hours of MP3-WMA-CD music), extensive sound features (4-Mode Digital Sound and 4 –Mode Virtual Ambience Control) It also gives you a rich movie experience (3 DVD Hi-Fi Changer, DTS2.0) and offers full Karaoke features from vocal, echo to key controls.

The Philips FWD570 (DVD Hi-Fi System) offers consumers high quality sound performance (Class ‘D’ Digital amplifier, 3-way Speaker System with MAX bass port, 3300W PMPO, hours of listening pleasure (playback 60 hours of MP3-WMA-CD music) and a rich movie experience (DTS, Dolby Digital Prologic II, MPEG4 and DivX), it also includes gameport connection to your game console. Besides, it offers full Karaoke features (vocal, echo and key controls).

The Philips FWD790 (DVD Hi-Fi System) is like the Philips FWD 570 topped with an impressive power and bass sound system. It offers high quality sound performance (Class ‘D’ Digital Amplifier, front firing- base enhancing wOOx Technology™ speakers with 3600W PMPO), hours of listening pleasure (playback 60 hours of MP3-WMA-CD music), a rich movie experience (3 DVD Hi-Fi changer, DTS, Dolby Digital Prologic II and DivX) and the ability to play games (gameport connection to your game console). It also offers full Karaoke features (vocal, echo and key controls).

Philips would also be launching its top of the line D796 DVD Hi- FI system with 8500W PMPO, which would hit the market soon.

To increase their already large market share in this category, Philips has an extensive promotion plan to coincide with the launch of the new range of DVD hi-fi systems. Its integrated marketing communication strategy has a 360 degree approach and ranges from display drives to contests. The feature rich range with its powerful sound and rich movie experience is positioned as “Enjoy Music. Experience Movies". On the retail front, there is an exciting ‘Hi - Fi Sajao,Heere Le Jao!’ contest for dealers across eleven cities. The dealer contest is an opportunity to organize a stunning in-store display for six weeks from May 2 to June 15. When matched by shining sales, the winners will get diamond jewellery as a reward!

The Philips hallmark of technology gives customers the assurance that the DVD Hi-Fi range is sturdy, dependable and affordable.

The Philips DVD Hi-Fi range is available in Philips Consumer Electronics outlets in key cities across the country.

About Philips

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is one of the world’s biggest electronics companies and Europe's largest, with sales of EUR 30.3 billion in 2004. With activities in the three interlocking domains of healthcare, lifestyle and technology and 161,500 employees in more than 60 countries, it has market leadership positions in medical diagnostic imaging and patient monitoring, color television sets, electric shavers, lighting and silicon system solutions. News from Philips is located at www.philips.com/newscenter .

Philips India, a subsidiary of the Netherlands based Royal Philips Electronics is a leader in Lighting, Consumer Electronics, Medical Systems, Domestic Appliances & Personal Care, Semiconductors and Research. Philips has an unmatched range of internationally current products backed by superior design and technology and an excellent distribution and after-sales service network. Philips has been operating in India for 75 years and employs over 5,000 employees around the country.