Nero, MediaTek, and ATEME Announce Partnership to implement Nero Digital technology in MediaTek Chip Solutions

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Posted on Tuesday 12th of April, 2005 at 20:14 by SirQUK
Source: Nero

This newspost is a full press release and has not been modified by our team of editors.

Karlsbad, Germany (April 12, 2005) -- Nero, leaders in digital media technology, MediaTek, one of the world’s top five integrated circuit (IC) fabless companies and ATEME, a world leading provider of hardware and software solutions for video and signal processing, have forged a strategic partnership to deliver Nero Digital™ supported MediaTek chips to consumer electronics manufacturers of home entertainment components and portable entertainment devices.

MediaTek offers comprehensive IC solutions for CD-ROM, DVD-ROM, CD-R/RW, DVD-/+RW drives and DVD Players. MediaTek’s chipsets, including the MT1389, are used in nearly half of the world’s DVD players.

Nero Digital™, co-developed by Nero and ATEME, is the first complete MPEG-4 audio and video solution for home entertainment and CE devices. By offering chapters, subtitles and multi-channel surround-sound support, Nero Digital™ represents one of the very few 'all in one' solutions in the World of A/V compression. Nero Recode allows for the direct importing of most video file formats, and non-protected DVD’s for encoding or transcoding into Nero Digital™.

Consumer electronics products integrated with the Nero Digital™ MediaTek MT1389 and MT1390 chips will greatly benefit end-users and CE manufactures by providing them with the world’s leading AV MPEG-4 solution.

“MediaTek is committed to supplying its customers around the world with high-quality comprehensive IC chipset solutions for consumer electronics and PC products,” said Jim Corbett, Executive Director of Nero AG. “Nero Digital™, the world’s leading MPEG-4 solution fits perfectly into that commitment.”

“MediaTek is committed to propose to the competitive CE market the new Nero Digital™ technology. We are pleased to expand Nero Digital™ popularity and offer end-users such a high level technology", said Vincent Huang, Vice President of MediaTek. “Nero Digital™ provides the best all-in-one solution including advanced AAC and MPEG-4 video codecs. With our advanced Nero Digital™ certified DVD chipsets, we commit to bring consumers the greatest advantage of the high quality video and audio playback."

"Nero Digital™ stands for high quality audio and video codec for the consumer, benefiting from Nero Recode 2 the most complete and easiest tool at the highest encoding speed on the PC", said Marc Guillaumet, Marketing Director at ATEME. "MediaTek, a world leading company of DVD system-on-chips, ships now Nero Digital™ in its popular MT1389 and MT1390 series and completes building the bridge between the PC and the living room. ATEME is pleased to contribute to such a breakthrough in the CE world".

For more information, please visit www.nerodigital.com.

About Nero

Nero provides state-of-the-art software solutions for the global digital media market. Since the company was founded in 1995, its products have established a loyal clientele of more than 180 million users throughout the world.

Nero offers the industry’s most reliable CD/DVD-software applications. Its award-winning flagship product, Nero 6, includes all the applications and functionalities needed in the digital media field. Other Nero products include the MPEG-4 based audio/video technology - Nero Digital™, the simple and complete photo solution - Nero PhotoShow Elite, and SIPPS™ and SIPPSTAR PBX, which provide voice-over IP solutions for private and business customers.

Nero products are globally distributed by leading hardware manufacturers, international distribution partners and online portals, as well as directly via www.nero.com. Nero Inc. in Glendale, California, USA and Nero K.K. in Yokohama, Japan are subsidiaries of Nero AG, based in Karlsbad, Germany.

About MediaTek Inc.

MediaTek Inc. is a leading provider of total solution for optical storage and digital consumer semiconductor. Founded in 1997 and headquartered at Hsin-Chu Science Park, Taiwan, MediaTek is now one of the world’s top 10 IC fabless companies and the world’s largest chipset supplier of CD-ROM, DVD-/+ROM, CD-RW, Combi and DVD player. The Company’s common stock is traded on the Taiwan Stock Exchange under the code “2454”. For more information, please visit the Company’s web site at www.mtk.com.tw.

About ATEME

ATEME is headquartered in France (www.ateme.com). It is a world leading providers of hardware and software solutions for video and signal processing in embedded market. ATEME delivers custom services on top of its boards and algorithms.

Since 2002, ATEME centers its strategy on applicative reference designs which targets the specific markets of video-security, broadcast and consumer electronics. The result to OEM is a faster product design, a shorter time to market and total costs reduction. ATEME operates worldwide thanks to its distribution network.