Memorex Introduces Industry's Fastest Recordable Double/Dual Layer DVD Media

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LAS VEGAS, DIGITAL EXPERIENCE at CES, Jan. 4 /PRNewswire/ -- Memorex, the number one North American retail provider of digital media, adds to its industry-leading line-up with the highest performing Double and Dual Layer (DL) DVD media available. Memorex 8X DVD+R Double Layer and 4X DVD-R Dual Layer discs deliver the industry's fastest recording speeds and up to 8.5 GB of recording capacity.

Ideally suited for home entertainment enthusiasts, Memorex DL media can record movies or other content, featuring 80 percent more capacity than a standard DVD. Longer continuous recording makes Memorex DL media ideal for recording movies, music and sporting events. DL discs offer DVD-quality picture resolution with four hours of recording time -- about two hours more than a single layer DVD -- accommodating most standard length movies on one disc. In addition to entertainment fans, computer users also will find high- capacity double layer DVDs to be an ideal back-up and storage medium for their data files.

"As consumers continue to adopt Double and Dual Layer media, Memorex is responding with faster recording speeds that make it easier to capture, save and share favorite movies and important data," said Brad Yeager, director of product marketing, optical media, for Memorex. "With the availability of our 8X DVD+R DL and 4X DVD-R DL media, Memorex remains at the forefront of the digital media market by offering consumers the latest technology and making it readily available at popular retailers."

Memorex leads the Double/Dual Layer DVD market with a massive 70 percent of U.S. market share through November of 2005, according to The NPD Group, an independent market analysis firm that tracks point-of-sale information by volume and dollar sales to determine how well products are selling in the nation's top retailers.

Availability and Pricing

Memorex 8X DVD+R DL and 4X DVD-R DL media will be available this month. Suggested retail prices for both formats are $29.99 for a five-pack with slim jewel cases or $39.99 for a 10-pack spindle. Memorex recordable media is sold in 23 of the nation's top 25 consumer electronics retailers, including Best Buy, Circuit City, CompUSA, Fry's Electronics, Kmart, Office Depot, OfficeMax, RadioShack, Staples, Target, Walgreens and Wal-Mart.

Is it live or is it Memorex?(R)

Memorex Products, Inc. is the North American market-share leader of digital media and media accessories. Since the early 1970s, Memorex has been one of the most widely recognized and respected names in the consumer electronics industry. Today, it is an influential brand in CD and DVD media, optical drives and USB flash drives. Memorex is headquartered in Cerritos, Calif. For more information on Memorex Products, Inc. or its products, please call 562-653-2800, or visit the company's Web site at The Memorex website.