Media Rights Technologies Announces the Release of Secure DVD Technology

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SANTA CRUZ, Calif., Feb. 23 /PRNewswire/ -- Media Rights Technologies ("MRT"), a software company that develops and licenses content-control solutions, has announced the worldwide availability of SeCure DVD, a software- based product that prevents and controls digital ripping, copying and burning. Designed to easily integrate with existing technologies, SeCure DVD has been specifically tailored for the paramount needs of the entertainment and media industries. SeCure DVD mitigates the intensifying issue of DVD piracy while at the same time allowing for a full-quality DVD audio and video experience. MRT's exciting new technology is completely transparent and is only apparent when a user attempts to illegally rip/burn the protected DVD content. To ensure ongoing protection for copyrighted works, SeCure DVD implements an effective dynamic update process, guarding against future ripping applications and technologies.

It is no secret that DVD piracy plagues the entertainment industry, adding up to billions of dollars of lost yearly revenues and showing absolutely no signs of relenting. MRT's SeCure DVD technology is the perfect way to impede the growth of this massive financial threat.

"With SeCure DVD now available for licensing, MRT expects to firmly establish itself as a successful industry leader in the battle against DVD piracy. SeCure DVD has been vetted, hardened and tested to guarantee that it is the most powerful DVD piracy solution on the market," commented MRT CEO Hank Risan. "It is the comprehensive technology that will effectively thwart DVD piracy and open the gates for safe superdistribution of media content."

SeCure DVD is currently being evaluated and tested by several major film studios and DVD authoring houses. Evaluation discs for testing are available to all interested parties. All evaluation and licensing inquiries should be directed to Elizabeth Crowell, Director of Business Development, 831-426-4412 or liz@mediarightstech.com.

About Media Rights Technologies

Media Rights Technologies (www.mediarightstech.com) creates and licenses software-based content-control solutions, enabling the effective superdistribution of any digital media content: educational, commercial or personal. In addition, MRT is a leading developer of intellectual property focused on technologies that enable the commercial success of digital distribution.