"The Blu-ray Disc Association (BDA) has announced that it has selected the Advanced Access Content System (AACS) as its protection scheme for next generation DVD media.
The anti-piracy measures include a watermarking and digital rights management update scheme to secure discs against copying.
By choosing AACS, the BDA matches the rival HD-DVD (backed by the DVD Forum), which has chosen the same system.
The BDA, made up of PC vendors and Hollywood film studios, is responsible for promoting Blu-Ray technology as the standard for next-generation high capacity optical discs."